The six main pillars of graphics and illustration services in digital marketing are:
Brand Identity Design
This pillar focuses on creating a visual identity for a brand, including logos, color schemes, typography, and other elements that convey the brand’s personality and values.
Web Design and User Experience (UX)
This pillar involves designing and optimizing the visual and functional aspects of websites, landing pages, and other digital platforms to enhance the user experience and achieve specific marketing goals.
Visual Content Creation
This pillar encompasses a wide range of visual assets, such as images, illustrations, infographics, videos, animations, and other types of multimedia that can be used to communicate information, engage audiences, and convey emotions.
Social Media Graphics
This pillar is focused on designing visual assets for social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others, that can stand out in users’ feeds, attract attention, and drive engagement.
This pillar involves creating visual assets for digital ads, such as banners, pop-ups, interstitials, and other formats, that can capture users’ attention, communicate the value proposition, and motivate clicks and conversions.
This pillar is concerned with designing visual representations of data and insights that can help marketers and decision-makers to understand complex information, detect patterns, and communicate insights effectively.