The six main pillars of lead generation services in digital marketing are:

Strategy

Developing a lead generation strategy that aligns with your business goals and target audience, as well as outlining the types of leads to target and how they will be generated.

Targeting

Identifying and targeting your ideal customer through various channels, such as search engines, social media, and email marketing.

Landing Pages

Creating high-converting landing pages with clear and compelling calls to action that encourage visitors to provide their contact information.

Forms and Opt-ins

Creating forms and opt-ins that capture leads’ contact information and other relevant data.

Lead Magnets

Developing compelling offers and lead magnets, such as ebooks, webinars, and free trials, to entice potential customers to provide their contact information.

Lead Nurturing

Developing a lead nurturing strategy that involves following up with leads through email marketing, retargeting ads, and other channels to build relationships and encourage them to become customers.