
The six main pillars of SEO (Search Engine Optimization) services in digital marketing are:
Keyword Research
This involves identifying the most relevant and profitable keywords for your website and optimizing your content around them.
On-page Optimization
This involves optimizing your website’s content, HTML structure, and meta tags to make it more attractive to search engines.
Off-page Optimization
This involves building backlinks to your website from other high-quality websites to increase its authority and ranking in search results.
Technical SEO
This involves optimizing your website’s technical elements, such as site speed, mobile-friendliness, and indexability, to ensure it is easily accessible and crawlable by search engines.
Content Marketing
This involves creating high-quality, valuable content that resonates with your target audience and helps to establish your website as an authority in your industry.
Analytics and Reporting
This involves tracking your website’s performance through various analytics tools and reporting on the results to inform ongoing optimization efforts.